We don't offer
traditional "consulting" services. You can't contract
with us to look at your business "to see what can be
improved." TOO FUZZY FOR US.
You can however
ask us to look at your business and create a STRUCTURED
MARKETING PROGRAM that will be put into place to create more
business. There is a difference. Nothing fuzzy about a
beginning, a middle and an end. That is what our marketing
programs have - a beginning, a middle and an end. You will
have paid for something tangible, not just a bunch of
marketing/techno babble. You will have something concrete
and defined. You will see it working. It will have structure
and its results will be measurable.
Structure in your
marketing programs means that before you invest in
you have created
an enticing offer that will create specific action
you have created a
means to track results
you understand how
information will flow into and through your marketing system
you have assigned
the necessary responsibilities so that nothing "falls
through the cracks"
you have an idea
of the results you would like to achieve (ROI)
That is the type of marketing
programs we enjoy creating and being part of. That is the type of
marketing that makes sense to us.
However...even the best marketing can't overcome the delivery of sub-par products or services. We will only work with you if you are totally committed to providing first-class products or services. Do you over deliver? You should. Do you provide massive value? You should.
A systemized marketing program
can take many forms...lead generation, customer retention,
back-end selling, referral systems. It can be online or
offline...but most likely will combine both for greater
effectiveness. Promotional products, print media, direct mail, web
site, blog, email, mobile, video, audio, etc. Using discounts,
loyalty, continuity programs and other techniques to motivate.
Technology is very much an integral
part of the process. The delivery of the message may or may not be
high-tech, but certainly the marketing system it is operating
within will be high-tech. Keeping in contact with your prospects
and customers MUST use technology to be effective. The more
automated the better. And more and more, some part if not all of
your advertising/marketing will be technology based. Get used to
it, as this trend will only continue.
you feel your business can benefit from a properly installed and operating
marketing system, then please give us a call or
fill in our inquiry form. If you want to see
your company's sales and profits increase because your marketing has been
systemized, then let's talk.